Hertfordshire Sports Village
January Promotion 12% of gym members sign up in January, making it the busiest month for gyms and the fitness industry. As a marketing team, we wanted to captivate this time of year for our non-student memberships targets. Showcasing the modernised branding, we aimed to make a campaign that focused more on community and highlighting the high quality facilities. As well as diversifying offerings and creating designs that implemented targeted promotions, it was successful as we saw the highest record of membership sales.
